Hilton Brands Donate Over 10,000 Capes To Help Children Feel Like Superheroes
As a part of its recent Global Week of Service, Hilton’s (NYSE: HLT) focused service brands ( Hilton Garden Inn, Hampton by Hilton and Tru by Hilton) collaborated with Enchanted Makeovers to help kids feel like superheroes by donating custom-made capes to the “Capes for Kids” program as well as other children in need. The cape symbolizes a suit of armor that inspires play and fills children with strength, imagination and hope.
On Oct. 20, the Memphis-based corporate team kicked off service efforts with a cape making event at the Hilton offices. Team Members became “everyday heroes” as they created capes designed to inspire children living in less than ideal situations. Nearly 3,000 hotels across the world have participated in the program, resulting in donation of more than 10,000 capes.
The cape-making process offered a fun, physical activity Team Members could enjoy together for a good cause using materials already present at hotels: from sheets to pillow cases and towels. All Hampton by Hilton decorated capes will be sent to the Enchanted Makeovers corporate distribution center in Michigan, for donation to children at homeless shelters across the U.S. Hilton Garden Inn hotels will send their capes to either Enchanted Makeovers or donate to a local charity, while Tru by Hilton’s capes will be sent to the Boys & Girls Club of America’s local chapters.
“Hilton is passionate about making a difference in the communities we serve and spreading the warmth of true hospitality,” said Bill Duncan, senior vice president, Focused Service Brands and All Suites Brands, Hilton. “In building a culture of giving back, we strive to develop relationships with organizations that share our vision, like Enchanted Makeovers. Helping kids overcome obstacles and build confidence reinforces our mission.”
According to Entrepreneur®, Hampton by Hilton is the number one ranked franchise and has been for the past eight years, serving value-conscious and quality-driven travelers with more than 2,300 properties globally. The award-winning Hilton Garden Inn hotel brand provides business and leisure guests with upscale yet affordable accommodations and modern amenities at its more than 750 properties. Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers.
For more information on Hilton’s focused service brands, visit hiltongardeninn.com, hampton.com and trubyhilton.com.
In addition to the Capes for Kids program, Hilton leads many other social responsibility
initiatives. For more information about Hilton’s Travel with Purpose corporate responsibility strategy, visit cr.hiltonworldwide.com