Program Encourages Responsible Labor Day Weekend Driving
AAA-Budweiser partnership aims to help impaired motorists from getting behind the wheel
From the unofficial end of summer to one of the first weekends of college football, Labor Day brings plenty of reasons to celebrate. Unfortunately, the holiday weekend’s festivities can also create more danger on the roadways.
Considered one of the deadliest times on the roads, Labor Day weekend saw 433 roadway fatalities due to alcohol-related crashes in 2016, according to the National Highway Traffic Safety Administration (NHTSA).
To reduce these fatalities and help keep motorists safe, AAA, its Auto Club Group Traffic Safety Foundation and Budweiser are offering their free Tow to Go program while encouraging those who are celebrating to make safe, responsible transportation arrangements.
“We want Labor Day to be an enjoyable weekend for everyone,” said Amy Stracke, managing director of traffic safety advocacy for AAA – The Auto Club Group and executive director of the ACG Traffic Safety Foundation. “With greater numbers of drivers expected on the roadways, it’s crucial for motorists to make safe and responsible decisions when getting behind the wheel.”
Now in its 20th year, Tow to Go encourages ride-share services or designated drivers to prevent impaired drivers from needlessly risking the lives of others. Tow to Go has safely removed more than 25,000 impaired drivers from roads across the Southeast and the Midwest since 1998.
“We strongly encourage people to plan ahead for the weekend, especially when it comes to transportation,” said Stephanie Milani, Tennessee Public Affairs Director, AAA – The Auto Club Group. “However, using Tow to Go is a great option for people who find themselves – or their friends – in need of a safe way home.”
Tow to Go will run from Friday, Aug. 31, through Tuesday, Sept. 4, at 6 a.m. and is available by calling (855) 2-TOW-2-GO or (855) 286-9246. The following guidelines apply:
- Confidential local ride to a safe location within 10 miles
- The AAA tow truck takes the vehicle and the driver home
- Free and available to AAA members and non-members
- Tow to Go may not be available in rural areas or during severe weather conditions
- Visit AAA.com/TowtoGo for dates and availability throughout 2018
- If you are hosting a party, please do so responsibly. Check out the Great Pretenders Party Guide from the Auto Club Group Traffic Safety Foundation to learn more.
“The ‘Tow to Go’ program is a smart option to promote the use of designated drivers and help reduce impaired driving,” said Adam Warrington, vice president, corporate social responsibility at Anheuser-Busch. “We are proud to partner with AAA and their roadside assistance drivers to make our roads safer during the holidays.”