Satkowiak To Receive Cosida Bud Nangle Award
The College Sports Information Directors of America (CoSIDA) recently announced that Tom Satkowiak, Tennessee’s Assistant Athletics Director for Communications, will be recognized with the CoSIDA Bud Nangle Award. The award will be presented during this summer’s annual convention in Orlando, Fla.
The Bud Nangle Award is presented to an individual outside of CoSIDA or a member who shows ethics, integrity and bravery under unusual or stressful situations. It is a “special circumstances” honor and might not be an annual presentation.
The award honors Owen “Bud” Nangle, a former longtime Sports Information Director at Northern Illinois and CoSIDA Hall of Famer who, in 1974, authored the CoSIDA Code of Ethics, which is the standard for the profession to this day. Nangle was inducted into the CoSIDA Hall of Fame in 1993.
Satkowiak received a liver transplant in October after a nearly two-decade battle with primary sclerosing cholangitis, a chronic liver disease. After a month’s worth of recovery and rehab, he resumed his duties with Tennessee Athletics in mid-November.
“I’m shocked and humbled to receive CoSIDA’s Bud Nangle Award,” Satkowiak said. “I don’t feel as though I did anything remarkable. I simply came to work and tried my best to serve my alma mater. I’m grateful for the incredible support I received from our entire Tennessee Athletics family during a challenging season of life. The opportunity to work alongside them to positively impact our student-athletes provided a sense of normalcy when I desperately needed a distraction from personal circumstance.
“I’m honored to join Mike Williams and Chris Lakos as a recipient of this award, and I’m thankful to CoSIDA for this touching recognition.”
Satkowiak is in his 14th year at Tennessee and provides oversight of UT’s multi-department Athletic Communications umbrella, which coordinates promotional efforts for 20 sports and nearly 500 student-athletes. He also serves as the official spokesman for Tennessee Athletics and chief public relations counsel for the director of athletic and senior staff.
He also maintains his role as primary communications contact for the Tennessee men’s basketball program, entering his 11th year with that program in 2018-19. He directed the basketball program’s media relations efforts during the 2018 SEC Championship campaign, the 2014 Sweet Sixteen season and the historic 2010 Elite Eight run.
A two-time graduate of the University of Tennessee with a degree in Communications/Public Relations in 2003 and a master’s in Sport Studies in 2005, Satkowiak was promoted to the post of Assistant Athletics Director for Communications in April of 2016.
On the digital media front, Satkowiak helped devise the earliest social media strategies for several Tennessee athletic programs. His list of 50 tips for responsible Twitter use by collegiate student-athletes—initially published online in September 2011—was featured on ESPN.com, CoSIDA.com and NACDA.com and also was used by athletic departments around the country as a training tool for student-athletes, coaches and administrators.
A native of Bay City, Mich., Satkowiak transitioned to basketball after four years as the primary media contact for the baseball program, during which he publicized the team’s run to the 2005 College World Series and promoted 11 players who earned All-American or Freshman All-American acclaim. Six Vols from that era went on to make Major League Baseball rosters.